When a business comes with a clear, documented playbook, it becomes instantly more attractive to buyers. In this conversation, we’ll break down how a well-built playbook increases company valuation by reducing risk, creating operational clarity, and making the business easier to take over and scale. You’ll learn how systematizing your knowledge and processes can expand your pool of potential buyers, and even spark a bidding war because the company doesn’t just come with potential, it comes with instructions.

Join Clinton Johnston, Board Member at Benchmark International, and Tom Healy, Head of Certified Partners at Trainual, for a webinar offering insights, expertise, and informed perspectives on the importance of having a documentation process in lower middle-market M&A.

Clinton Johnston

With a career spanning high-stakes capital raises, strategic acquisitions, and global deal negotiations, Clinton Johnston brings unparalleled expertise to the M&A landscape. His experience includes divesting non-core technology divisions, acquiring best-in-class companies, and navigating complex financial overhangs from prior transactions. Having worked on deals across multiple industries and countries, he has a keen ability to anticipate challenges, understand counterparty motivations, and structure deals that maximize value. Now, as a key figure at Benchmark International, Clinton is dedicated to helping business owners achieve successful transactions, high multiples, and long-term growth.

Tom Healy

Tom Healy is an expert in creating impactful training content that empowers people to do their best work and helps organizations scale with consistency. With decades of experience founding companies, building training programs used by over one million learners, and working with organizations ranging from small businesses to Fortune 500s, Tom specializes in developing holistic playbooks that systematize how knowledge is transferred in an organization. His approach increases the value of an organization because it comes with an operating playbook.

Moderated by

Jared Gold

Jared is a Manager of Business Development & Partnerships at Trainual. He owns a large number of Trainual's strategic relationships with best-in-class firms, software vendors, entrepreneur communities, and business coaches, which, in aggregate, serve tens of thousands of small and mid-sized businesses. Through his regular conversations and collaborations, he's gained deep insights into the specific needs of these founders and their businesses. Prior to Trainual, Jared had worked for two other software startups (both had 9-figure exits) and was also a full-time entrepreneur for several years, allowing him to empathize directly with business owners.

Additional Benefits

Why Attend?

Selling a business is a significant milestone that requires careful planning and execution. This webinar will provide you with the knowledge and tools to confidently navigate the complexities of the sale process. Benchmark International and Trainual's experts will share valuable insights and operational efficiencies that can help you achieve maximum value for your business.

Our Team

Made up of the brightest minds in the mergers and acquisitions space, our team prides itself on personalized service.

We employ over 350 seasoned merger and acquisition specialists, dealmakers, researchers, and analysts at Benchmark International. We represent business owners who are highly motivated and want to take the next logical step with their businesses. Whether they seek to grow, transition, or diversify their personal wealth, entrepreneurs from around the world rely on our large team of professionals and motivated buyer contacts to achieve their objectives.

In Their Words

We have been working with clients around the world

Family Business

"We chose Benchmark International as our advisor in this process to ensure that we received best and highest value. The Benchmark International team played a pivotal role in terms of both deal structure, as well as guiding all parties through to a successful closing.”

Gina Gruenwald

CEO of Blue Wave

Perfect Fit

“The Benchmark International team did a great job finding and matching us up with a perfect fit in a partner for an acquisition. We look forward to a great future thanks to their efforts in finding a partner that fits us very well and offers unlimited potential for our company and team going forward, and we couldn’t have asked for a better result!”

Greg Galante

CEO of ACS

New Heights

"From our initial conversation through the final closing, Benchmark International was thoughtful, responsive, and clearly had our best interests top of mind. Thanks to them, we were able to find the perfect buyer for this next phase of our growth."

Meighan Newhouse

Co-Founder and CEO, Inspirant Group

Efficient M&A

“My thanks to the Benchmark International team. The process was far more complex than I ever thought it could be. They were right there every step of the way not only handling the issues but also walking me through the key points so that I could make the best decision for my employees, family, and customers.”

Luke Reinstetle

Founder and CEO of Morgan Wood

Hosted by

Clinton Johnston